Mayfield marks 100
9 marzo, 2010
To stay in business for 100 years, Mayfield Dairy Farms has had to innovate.That’s a trait the Athens, Tenn., company launched in 1910 still practices, its chief says.
“We’ve got innovative stuff in the pipeline,” said Scottie Mayfield, president of the company and the third generation of the family involved in the enterprise.
For example, the company that distinguished itself with the trademark yellow milk jug plans in late summer to introduce some new product packaging that officials believe will grab customers, Mr. Mayfield said.
Purchased by Dallas-based dairy giant Dean Foods Co. in 1990, Mayfield also is a key part of its parent’s efforts to improve the overall business, he said.
“It’s been working on trying to get systems and a lot of things they do standardized,” Mr. Mayfield said. “Because of their respect for our division, we’ve been a part of many of the teams if not all trying to standardize some things.”
John Riddell, who heads the Center for Entrepreneurial Growth for the Chattanooga Area Chamber of Commerce, said companies which stay in business and maintain the brand as long as Mayfield have got to be on the leading edge or they get passed by.
“The only way you stay out front
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